Vidalia Onions Rebrand

Vidalia onions are the original sweet onion. They have been cultivated by artisan growers for more than 80 years and are sought after by professional chefs and home cooks. The Vidalia Onion Committee approached us to help redesign their logo. The goal is to broaden the exposure of the Vidalia brand and highlight it’s unique characteristics. The brand’s characteristics are sweet, vibrant, premium, and artisanal. In order to communicate the unique nature of the brand we used the unique shape of Vidalia onion for the logo. The icon is a merging of the initials V.O. into an energetic, abstracted, and perfect Vidalia onion.

Role: Senior Designer

Client: Vidalia Onion Committee