Influencer Mailer

To introduce the Panasonic nanoe Hair Straightener to its target audience and generate pre-launch buzz we developed a hashtag and influencer mailer that emphasized what separates the nanoe from all other straighteners on the market. Its differentiating factor being the nanoe technology which helps maintain hair health without sacrificing style. The tone of the mailer is fun, glamorous, and cheeky. The target audience was online beauty editors who strive to be the trend setters in the beauty industry. Success was measured by social/digital editor engagement.

Role: Art Director

Illustrator: Jackie Hahn

Client: Panasonic Beauty