Vidalia Onions Rebrand

The Vidalia Onion Committee wanted a fresh, clean mark. We worked with the Committee to establish how authentic Vidalia Onions are seen in the market. We established that they were seen as premium, vibrant, sweet, and memorable. With these key words in mind I developed a new logo and visual elements. Role: Designer

Logo Initial Sketches
Vidalia Onion Mailer Boxes
Vidalia Onion Mailer Boxes

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