Stage Backdrop
Client: GSK Canada
Role: Creative Direction and Design
Creating an informative and social shareable event
I created the branding of the Ask2Bsure U.S. campaign and was recently asked to create signage and materials for an influencer event in Canada this summer. The logo was updated to AsktoBsure to resonate better with the Canadian audience. The event was a success and the clients were very pleased with the signage design.
I have omitted and obfuscated confidential information in this case study. The information in this case study is my own and does not reflect the views of GSK.
The Challenge
I was tasked with creating informative event materials that influencers can take photos with and share out. The two groups mostly affected by Men B are very young children and adolescents between the ages of 16-23. These are two very different age groups and I needed to find a way to bridge them with a limited budget.
The Solution
Identifying areas children and teens would be sharing objects and have a higher chance of contracting meningitis. Then using those environments in a customizable installation. The two areas I selected were dorm rooms for adolescents and for the very young children daycare centers and play areas.
Each area was had information related to those groups and where put in different locations.
Custom Installation
Step and Repeat
Retractable Banners
